Hubba Bubba

A few months ago, I got to do some freelance for the amazing ,Chuck Gammage. For those of you that aren't familiar with his work, Chuck's been responsible for some of the most amazing commercials I've seen. Really fluid animation and great design. I've been a big fan ever since I was in college, so getting the chance to do some development for his Hubba Bubba spots was a huge thrill. To make things even more fun, he invited mi amigo, Joel Trussell and the mighty, Dave Sheldon to take a stab at it, so I had some huge competition.

In the end, the company decided to go with Dave Sheldon's designs....so a tip of the hat to you, Mr.Sheldon. Usually I'd feel kinda bummed, but hey....I got to run with the giants! Thanks again for the super fun assignment, Chuck. If you ever need a hand again, definitely give me a call!



In retrospect, I see lots of a little problems in here. Stiff posing, and twinned feet. I could have made Bubba's feet round to contast the sharpness of Hubba's. They also could definitely reflect more personality like Chuck's originals. At least the characters are a little more simplified. Better? Up for debate.

Same here. Design is fun, but I really mucked up the line of action on the coach (sorry, Uncle Phil). Definitely could use a little more punch on that megaphone too. Maybe some lines bursting out. Hubba's pose is super boring too. Yuck! The barbells are pretty though :)


I actually liked this one. Especially Hubba's shapes. Although I could have curved his hat back to push the action. Doh! Oh well...one day I'll get it right.